A creative collective · 1447 AH

Howamesh — A collective of creatives whose endeavour is work of lasting benefit to the ummah.

(*) Howamesh is a collective of creatives whose endeavour is work of lasting benefit to the ummah.

A network of creatives and builders, each carrying a project of their own, working together from different environments with one vision.

39

works delivered

14

brand identities

9

fields of work

1447

Hijri year

  • Al-Qaffari
  • Badeel
  • Maren
  • Lazim
  • Karaj
  • Akmam
  • Tishreen
  • Rayyan
  • PSMAP
  • Madares
  • Musadaqah
  • Kuwait Baby
  • Saeif
  • Kushk Burger
  • Nuqqad Al-Khayrat
  • Al-Badea'a Association
  • Vinsa
  • Makinah
  • Zey Factory
  • Ajahiz

The Book of Our Work

Chapter One

Nine principles govern how we work, from the network we build on to the tools we make for ourselves.

The network is the foundation

The network is the foundation(1)

A network of creatives and innovators is the ground every piece of work is built on.

Every creative has a project

Every creative has a project(2)

We grow each person's ambition so the impact comes out larger.

In the gain and in the burden

In the gain and in the burden(3)

Partners in the challenges and in the successes.

Virtual offices

Virtual offices(4)

We work from anywhere, with one drive and one purpose.

Collective work, in real time

Collective work, in real time(5)

We pull together to finish each task properly.

Principled limits

Principled limits(6)

Settled values and shari'ah-guided limits govern our decisions.

Continuous development

Continuous development(7)

Steady refinement of how the work is done.

Different environments

Different environments(8)

Many environments, one vision.

Tools of our own

Tools of our own(9)

Purpose-built tools for better results.

The standard
Visual craft built on one clear standard: “ihsan” — excellence as an act of conscience.

The Book of Our Pursuit

Chapter Two

Five paths we invest our effort in, and offer to our partners.

Investing in identity

Investing in identity(1)

Building and investing in identity to strengthen values.

Content marketing

Content marketing(2)

Content marketing grounded in data.

Product innovation and design

Product innovation and design(3)

Ideas carried through into built products.

Building tools

Building tools(4)

Smart tools that measure performance and answer real needs.

User experience innovation

User experience innovation(5)

User experience that is considered and inventive.

The Works of the Howamesh Creatives

Chapter Three

Nine fields, and thirty-nine finished works for brands, institutions and government bodies.

(1) Strategy design and development

5 works

  • Al-Qaffari brand strategy
  • Badeel branding strategy
  • Maren strategy
  • Lazim brand strategy
  • Marketing campaign strategies

(2) Brand naming strategy

2 works

  • Product naming strategy
  • Karaj product renaming strategy

(3) Investment deck design

6 works

  • Al-Badea'a Association deck
  • Maren investment deck
  • Karaj investment deck
  • Badeel investment deck
  • Lazim investment deck
  • Vinsa investment deck

(4) Product design and build

2 works

  • Badeel product design
  • Maren product design

(5) Seminar and campaign design

2 works

  • Low Vision Conference
  • Exhibition booth design and build

(6) Identity design and development

14 works

  • Makinah works
  • PSMAP identity
  • Akmam identity
  • Al-Qaffari Carpets identity
  • Tishreen identity
  • Rayyan identity
  • Nuqqad Al-Khayrat identity
  • Karaj identity
  • Maren identity
  • Kushk Burger identity
  • Lazim identity
  • Kuwait Baby identity
  • Saeif identity
  • Badeel brand identity

(7) Government sector identity design

2 works

  • Madares identity
  • Musadaqah identity

(8) Report design and development

1 work

  • Maren × Ajahiz partnership report

(9) Content marketing

5 works

  • Mohammed Al-Qaffari investor account
  • Badeel account
  • Karaj B2C account
  • Karaj B2B account
  • Zey Factory account

How do we help, and how do we collaborate?

If you have a project, a brand that needs an identity, or an idea looking for someone to build it — write to us.